Ford Fusion faced challengers head-on… and won!
Aug 13th, 2008 by admin
Ford Fusion is the mid-size that made directly challenging the competition a cornerstone of its marketing. Since Ford Fusion was in the same market niche as Toyota Camry, Honda Accord and Hyundai Sonata, the original idea was to pose the “Fusion Challenge”—videotape the reactions of actual owners when they surrendered their cars and drove the Fusion for a week. 
The resulting material was so persuasive, Ford broadened it to the “Ford Challenge” and rolled it out nationwide. Ford’s whole “Drive One” marketing slant grew out of the success of that marketing concept.
Auto safety has become a prominent aspect of Fusion design. ABS and instruments that monitor tire pressure are standard. Back-up cams and navigation systems are also available, always welcome additions in the regions around Spokane, Washington where the weather conditions are always changing, sometimes dramatically.
And you can expect Ford Fusion to be the focal point for future high-tech innovations. After all, the Fusion is a direct descendant of the “Futura” line—a pedigree that entered the design lexicon in 1955 as a Lincoln concept car and was later converted to the very first Batmobile, centerpiece of the TV series that ran from 1966 through ‘68.
If you’re looking for ways that a Ford Fusion in Spokane can be the answer for your more conventional requirements, test drive one today. You will find a large inventory waiting nearby.